5 Things I learned about advertising from reading Hey Whipple, Squeeze This

Now that I’m out of college, I finally have time to read all those books my professors suggested, but I couldn’t fit in with all the partying studying the effects of C2H6O on the decision-making skills of college students. And beer pong. One such book was Luke Sullivan‘s Hey Whipple, Squeeze This. And, damn, I should…Read More