5 Things I learned about advertising from reading Hey Whipple, Squeeze This

Now that I’m out of college, I finally have time to read all those books my professors suggested, but I couldn’t fit in with all the partying studying the effects of C2H6O on the decision-making skills of college students. And beer pong. One such book was Luke Sullivan‘s Hey Whipple, Squeeze This. And, damn, I should…Read More

Truth In Advertising

Truth In Advertising

Now that I’ve graduated and don’t have to read books like Marketing Management Essentials 7th Edition: Now With Special Introductory By The Author’s Brother-In-Law So You Can’t Buy a Used Copy, I’ve found a lot more time to actually read things I’m interested in, both professionally and recreationally. It’s amazing how much easier a technical…Read More